Combine a great product with a compelling story, based on consumer needs, and create a unique brand movement.more
Long term objectives based on strong market analytics, but with an agile & creative path to achieve them in a volatile consumer environment.more
The right message, to the right people, through the right channel, on the right moment. Consumer segmentation meets insight-based messages.more
Build a loyal, connected community through great product and brand experiences. Give them the tools to make your story travel.more
Spice trade has built incredible new trade networks and ultimately trading spices became a movement of spreading stories, as stories and experiences from far away traveled close to the people, through the people.
We took over the village of Zonhoven with Becel pro.activ, engaging the villagers
in a 4 week cholesterol lowering activation program. With daily activities to educate,
support and motivate them, 77% lowered their cholesterol.
The campaign was broadcasted every day in prime time, was followed by weekly magazines and reached more than 1 million Belgians on youtube. The participating villagers are still active brand ambassadors.
During several assignments, we worked on brand management and marketing strategy for well
known Unilever brands such as Knorr, Solo, Planta, Bertolli.
Projects included: digital platform strategy, 360° innovation launches, portfolio assessment, activations.
For a client, we developed a logo and visual identity to give a refreshed
personality to one of the world’s historical cocktails.
To achieve this, we combined the origins of the cocktail in the ‘30s with some elements of the period when it was on it’s first height in the USA in the ‘60s.
Kardeco offers different types of businesses in the construction sector.
First we structured these within the brand and brought them together
in a new website platform.
Next we set up a targeted communication plan, B2C & B2B, took care of developing materials and execution of all digital, social and offline campaigns.
Building on backgrounds in both brand management and agency side,
we joined these strategic and creative experiences in our ambition to make marketing more
Brands and consumers co-exist: they have to discover each other, interact, and create joined stories. Consumers need brands to express their own identity. Brands need consumers to make their stories travel. If you share these beliefs, do get in touch and let’s bring your brand in movement!